This is about presenting ideas in a one shot - I call it the one page pitch. When I first get a brief I always endeavor too come up with a range of ideas in an attempt to cover off some different directions. Without working them up too much I will summarize the concept, explore how it could be executed and then represent it with a singular image that encapsulates the idea visually. This allows my client to see a cross section of solutions to their brief without committing too much investment into any singular idea.